Wildcraft discovers Crowdnub
Typically, when it comes to application development, you have to sacrifice speed for richness and vice-versa. There are platforms you can use to create light apps quickly and there are technology companies that can build feature-rich applications if you have the time. What if you wanted both like Wildcraft?
You discover Crowdnub. And when you do, you not only get a feature-rich application that you can launch in no time but an intelligent platform that packs several nifty features. Read on.
Ease of Use
The Wildcraft team and their agency thought of the concept in the morning and was ready with the content by late afternoon. After that, all that the Wildcraft team and the agency had to do was to upload the content into a ‘campaign’ via the easy-to-use Crowdnub CMS. By evening, Wildcraft Facebook page went live with the App, complete with a custom data collection form that enabled users to share their details for a lucky draw after engaging with the content.
Rich Engagement Formats with Gamification
The multiple formats within the Crowdnub platform allowed Wildcraft to use videos, images, map-based engagements to create a rich experience for its users. The built-in Gamification allowed Wildcraft to custom-define virtual badges and game-play points. All of this contributed to an impressive engagement rate of 80% (the percentage of engagements that were engaged with by Wildcraft fans against the total number of engagements that happened via the app).
Using custom data collection forms, Wildcraft was able to mash-up User engagement data with the contact information provided by users to target their most engaged users on the App and reward them.
Here is where the Crowdnub platform is much more than a feature-rich custom application. The 1-App Methodology of Crowdnub allowed Wildcraft to quickly launch a new contest by just replenishing content from the CMS and launching a new ‘campaign’ via the same App.
The best part was that users who had already accessed the previous campaign did not have to ‘Allow’ the App again to access the new contest thereby significantly reducing user friction. More importantly, for Wildcraft, all the data across the two campaigns is available in one place, so they can easily analyse user behavior.
Wildcraft was able to create and launch a richly engaging custom App-with an engagement rate of 80%, an average engagement time of over 9 minutes, and collect targeted user data. And it took Wildcraft just a few hours from ideation to App launch using the Crowdnub platform.